Until now, there was only one really reliable way to embed an RSS feed as a scrolling news ticker on a site. That was Googles Ajax Feed Scroller. Google's code could not be customized in any possible configuration. It couldn't handle any RSS/Atom/XML feed. And it was really hard to implement... requiring two large javascript files, an Google API key, a Google Ajax call, and an confusing script to embed on the site.
Now, you also have PORDL's feed scroller. It's everything Google's code doesn't do and more. Here is a sample:
http://pordl.com/scroller_demo.aspx
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